An interesting AdWords Tip

I just read a helpful tip in the InstantBuzz forums. A member wrote that he found his AdWords CTR increases when the display URI includes a directory like:

/special
/new
/limited

A very limited test on one of my own ads revealed that, at least for the /special directory, it does increase the CTR.

While this won’t make a bad ad pull well, it will make a good ad even better.

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