Comparing ad relevancy of AdSense vs YPN offers a first comparison between Yahoo!’s new contextual advertising service and the 800 lb gorilla Google Adsense.

I compared the ads by seeing the ads displayed on the blog entries – selecting entries where ad inventory would not be an issue – and then using the Google AdSense Preview tool to compare YPN against the ads that AdSense would serve on the same page, then took screenshots which are below.

Google came out on top in nearly every case with the more relevant ads.

For publishers that means, at least for now, Google’s ads will generate more clicks and therefore more income than Yahoo!’s new entry.

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