After record months in August and September, it seems like my AdSense income for October will be back down to June levels. My traffic is steady, so the culprits are a lower CTR and lower bids on my major keywords. I’m not sure if it’s a seasonal fluctuation, or whether Yahoo!’s Publisher Network is eating into the advertising pie, but I decided to be proactive.
To deal with the lower clickthroughs, I moved my ads around a bit on the pages that generally show the worst ad performance, and I have three different color schemes rotating. This should keep a few more people from glazing past the ads in search of the article text.
I’ve also added about a dozen more articles to my main site, and plugged the rss feed to a few more search engines.
I don’t know if the second part of the plan will work, but already the pages I moved the ads around on are showing a higher CTR for the day than usual.