Credit cards expire. It happens all the time. One of mine expired at the beginning of this month.
Do you have a way for your customers to update their billing info? Not likely, if my experience is typical.
I am searching through the sites of all the membership sites I pay to belong to, and I’m finding this problem with startling regularity.
Membership site managers complain that about 30% of credit cards are rejected each month. But how easy is it to keep your information current? IF there’s no link, and slow response from a help desk, maybe it’s just easier to see how on-the-ball the site owners are, and let things go as they will until they get around to noticing that you’re not paying any more.
So, here’s a message to all you membership site owners. Provide a link. To a secure server. Provide email confirmation that the change is underway or complete.
Don’t make me ask. Don’t make me search. And don’t make me test your system to see if you’ll actually be organized enough to purge your member list of non-payers each month.