Is anybody tracking?

I’ve been experimenting with article submissions to increase backlinks, and I want to determine the traffic the articles generate as well, but I’ve been doin’ it wrong.

Since the articles I’m submitting (hopefully) get republished on other websites and sent out in newsletters, it’s getting hard to figure out (short of visiting every site that sends me one or two visitors a month) which traffic is coming from the articles.

So, I want to add a tracking code or special page to the links I put in the articles I submit. But as I peruse other people’s articles, there sure aren’t many people who seem to be doing this.

So, am I missing something? Is there a way to track this traffic without a link to track, or are most folks just not tracking which traffic comes from articles? Or which articles bring the most traffic, for that matter.

Ah well, as much as I hate to deviate from the norm, I’m going to add a unique code to each article anyway.

But I wonder…

-does a tracking link dilute the ‘branding’ of a stand-alone domain name?
-does it mean the main page won’t get the benefit of page rank transfer for the link?
-am I just thinking way too much?

One comment

  1. Jeremy says:

    Just look at your referrers every couple weeks or so. But if they’re only sending 1-2 or visitors, I’d suggest not wasting your time. The 80/20 rule and all that… I think article submission is smart, but since it’s a fairly automated process handled by whatever service you use to distribute them for you, why spend a lot of time trying to track things down to an individual source? Just treat the *aggregate* of your article submission efforts as 1 traffic source (and thus, 1 ROI calculation)–i.e. is it worth the $17.95 a month to have to distribute my article for me? Long term, the answer would probably be “yes” because a) you’re getting more outside links, and b) more, most likely, *targeted* traffic. That said, if you waste hours trying to figure out exactly which sites your articles appeared on that people clicked on to get to your site, then the ROI for that is pretty freakin’ horendous, assuming your time is worth more than minimum wage, which I’m sure it is. Bottom line, as my football coach used to say, don’t get a major on the minors. Best of luck. Jeremy. Cool site by the way.

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