Of all my sites, this blog is the hardest place to get a decent Adsense CTR. I’ve tried all sorts of placements, all sorts of color schemes, but I think the problem is that people actually want to read the posts…. that’s the problem with content, I guess.
And so, Adsense appears and disappears from this site regularly, and I test to see if I can boost clicks, or whether removing the ads raises my overall earnings, or whatever.
But for now, since my overall CTR is awesome, I thought adding this low CTR blog to the mix woudn’t hurt too badly.
But till now, the ads on the front page have been very…. bloggy. And by that I mean not about marketing, but about blogs and blogging.
So, I thought I’d exeriment with section targeting. According to Google, you can focus your Adsense ads by adding the tags
<!-- google_ad_section_start --> to the start of a section and
<!-- google_ad_section_end --> to mark the end of the section
Or, if you want a section to be ignored, change the starting tag to this:
<!-- google_ad_section_start(weight=ignore) -->
So, my thought was to add the tags around my technorati tags, since they’re supposed to be the keywords for each post and are probably more targeted than any other random section of this blog that I could automate.
All I did to accomplish this was to add the tags around the tag needed for Bunny’s Technorati Tags on the index.php file of the template:
<!-- google_ad_section_start -->
<?php the_bunny_tags(); ?>
<!-- google_ad_section_end -->
Did it help? I haven’t figured that out yet. Are you seeing targeted ads, or are they still the same old how to blog tags?