Yesterday I made a few changes to the layout and display of Adsense on this blog. Prior to that, my CTR for Adsense blocks on this blog.. no matter what size, shape or color scheme, has always been horrible. And by horrible I mean less than 1%.
But the new layout on the front page — and most of the progress is on the front page– has helped. A lot.
No, I’m not getting double digit CTRs, and I probably never will on this site, but after a decent amount of traffic today, it appears I’ve achieved a bit better than a 600% increase.
Still not rolling in dough, but at least it might be worth testing and tracking a little more, rather than abandoning Adsense here altogether.