Try Rooting for the Underdogs

Not too long ago, I focused my traffic building efforts on the BIG sites.  I wouldn’t submit to a directory unless it got lots of traffic, and lots
of existing listings.

I wouldn’t submit tags to a site that wasn’t one of the top ten social bookmarking sites.

And then it all changed.

I asked one of my employees to do a little promotion for a new site,  and submit the URL to every related directory he could find. And he
did exactly that.

He submitted to sites that got maybe 1,000 visitors per year.  Directories that had only one or two other sites in their index. Sites I would have ignored completely.

A few months later, as I was analyzing my stats, I slapped myself upside the head seeing what I had missed by ignoring low traffic
underdog sites.

I saw that low traffic does not mean NO traffic.  I saw that many of those sites have a ‘recent submissions’ section on their
front page. Even with only 100 visitors a month, each and every one of those visitors were seeing my listing. And with not much else
to click on, a LOT of them came to visit.

In fact, one of those teeny, tiny underdog directories brings me more traffic each month than my listing in Dmoz/Open Directory
with all its billions served.

The same holds true for Tag and Ping.  I had a fine piece of software built for me that submits to social bookmarking sites automatically.
It submits to Digg, and Furl, and And those are valuable sites to be sure. As long as they don’t institute the nofollow tag
they’ll pass on some Page Rank too.

But I also had my programmer add some of the less popular sites, and that has made all the difference in my tag and ping efforts, and related

A submission to might bring one or two visitors, but a submission to my favorite underdog bookmarking site brings me
50 new visitors per day.

And all this brings me to a request.  I am going to be releasing my social bookmarking product in a week. I’d like to ask you to hold off
purchasing any other bookmarking software till you see what I’ve got to offer.

Here’s my promise:

  • It will be affordable
  • It will submit to the ‘big dogs’
  • It will submit to the ‘underdogs’
  • It will be fully supported and updated each and every month.

So, please hold on to your wallet. I promise it’ll save you money,
and bring more traffic.


  1. I do believe you are talking about my directory :). It is true what you say, it’s all part of the long tail.

    I must admit I have not submitted to bookmarking sites in a while but I still get traffic from bookmarks I did over a year ago, all manual and only quality content.

    Look forward to seeing the release of yuor tool but I urge you to educate those who might be tempted to use this tool for the dark side. Everyone hates spam even those who send it. I get tons of spam submissions daily to my directory, it makes my life so much harder.

    Anyway, look forward to seeing the new tool.

  2. Dana says:

    Will your program be available soon?

  3. Ryan Even says:

    Still waiting for the product…

  4. wendy says:

    UltraBookmarker is now available! Check out recent blog posts to find out how to get your pre-release subscription!

  5. Skip Trace says:

    Thanks for the advice. I have wondered about the usefulness of submitting to lesser known sites for awhile now.

  6. Molly Moore says:

    it is really hard to build massive traffic on a website. you need to promote your website by blog commenting or PPC advertising.~.

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