I got an email a week ago from Google Adsense asking me to place more 300X250 size ads, text and image enabled, on one of my sites.
Apparently, this is the size most preferred by large advertisers, and they’ll pay a higher price for above-the-fold ads in this size format on quality sites.
So, I’m changing large rectangles that are text only to medium text and image ad units to see how things work out.
The email also recommended using the “ad placements feature” to define the new slots, so I made new channels for each, even though I’ve got no idea how this is supposed to work.
Has anyone else tried this? Am I shooting myself in the foot by changing ad unit sizes from one that has been a cash cow till this point?
Below is an excerpt from the email I received…
After a recent review of your site, we would like to include xxxxxxx.com in our custom placement packs program.Â Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.Â Â Â
Â We would like to feature your site more frequently in these advertiser packages, but to do so, we need you to place more image and text-enabled medium rectangle ad units (300×250) on your site. Visit https://www.google.com/adsense/adformats to see a sample of the medium rectangle unit.
Â The medium rectangle is the most demanded size among our brand advertisers that utilize these packages for both text and image ads. These advertisers want to ensure they reach visitors on high quality sites like yours, and are willing to bid more for ads prominently displayed on these sites.Â They require that the units be placed “above the fold” on a page so that the ads are immediately visible to your site’s visitors without scrolling down.
Â If you decide to add medium rectangle units to your site, please notify us by replying to this email so that we can begin featuring your site in more of our advertiser packages.