Quantcast is a new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence. The free service empowers publishers to demonstrate the unique value of their audiences by tagging their websites, videos, widgets and games for direct measurement.
I plugged in the URL of my flagship site and was amazed at all the information about my audience that I could immediately glean from Quantcast’s reports.
I was actually shocked at how young my visitors are, and now that I know, I feel I can target ads and products toward them much more effectively.
I also saw that I have a high percentage of ‘drive by’ traffic compared to loyal visitors. Adding a blog or forum will, hopefully, alter that ratio.
Give it a try and see how your perceptions of your audience differs from Quantcast‘s profile of your site. You might be surprised too.