Why I am not a ProBlogger (Thank God)


Image by jurvetson via Flickr

These days it seems like everyone wants to be a “problogger”, though why that is, I am not sure.

Perhaps the word itself is appealing. Perhaps the prominently displayed revenues of a few probloggers make others wish for the same prosperity.

I am not a problogger. I make my living on the Internet. I make what many would call a very, very good living with my sites. But I do not try to make money primarily from blogging.

Blogging is fun. It’s a good way to get a nagging thought off your mind. It’s a good way to share your ideas with random strangers. It can even be a good way to make some cash.

But I am lazy. I cannot imagine myself tied to my computer and my blogs each and every day for all eternity. While my work still requires me to be online most days, my ultimate goal is to be able to leave the computer entirely for several months next year without a drop in revenue.

That ain’t going to happen with blogs. The problem with blogs is that they’re never finished.

If you build a portal or information site… lets say, “Everything you need to know about raising thoroughbreds”… at some point, your work is going to be pretty much complete. You can keep up to date on new developments, but that isn’t going to require more than one or two updates in any given month. Contrast that to tech blogging, where you can miss a huge story by sleeping for one hour.

A comprehensive information site takes a tremendous amount of work to build in the beginning (it’s like writing a book!), but once it’s done, you don’t have to tend it daily to keep people coming back. You’ve got a genuine resource that Google will adore, visitors will find useful, and your search listings and revenue will stay pretty steady whether you update weekly or monthly… or even every other month.

One site I’ve built using this technique makes me about $5,000 a month, and although I generally add content to it twice a month, at the beginning of the year I was exceptionally busy and didn’t add anything for a little over three months. My traffic and revenue did not decrease at all. Nor would they if I left it another three months.

I built another small site on a very obscure topic about a year and a half ago. There were a few other sites with one or two pages of information on this particular topic online, but nothing comprehensive. This site has no Adsense, because there are too few related advertisers to make it worthwhile, but it does have a few loosely related Clickbank products, and a lot of Amazon links.

That little site, which has NEVER been updated since it was finished, brings in at least $30 in Clickbank and $100 in Amazon referral fees each and every month.

I’m not saying you can’t use WordPress or other blogging software to create in information site just like that one. In fact, WordPress (with a load of tweaking), is a great platform for building just about any type of site. But the usual blogging format, with dated posts and archives, makes evergreen information seem dated, and makes it sadly obvious when a site hasn’t been updated recently.

Now, there are a few exceptions in my portfolio too. I have some content sites whose traffic has whithered away over time, and I have two blogger blogs that haven’t been updated in two years that have steadily increasing Adsense revenue each month for no apparent reason.

But, in spite of the anomalies, I am far more confident that I will achieve my goal of Internet-free vacations next year through content sites rather than blogging.

If you are just the opposite, and a month away from your computer sounds like a torture worse than waterboarding, then perhaps life as a problogger is just what you’re looking for.

Then I’ll come by and read your blog when I’m online. I might even click an ad. And I’ll be ever so thankful I’m not doing that particular job.

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  1. liz says:

    You said what I feel often! Thanks for your post

  2. You are right, but i think that all these probloggers wannabe are searching for a better way to live. Society teach us that money can bring you what you want, even if you don’t know what you personally want. They are are searching for something, not money but themselves!

  3. Wendy says:

    Thanks Liz, I was beginning to think I was the only one who thinks the life of a pro-blogger is less than desireable.

    Totally Powered: I wonder if, when pressed to answer, many of those folks attempting to be probloggers would find their actual goals (aside from making money) are the exact opposite of what a career as a problogger requires.

  4. PLRPro says:

    Wow… Great post! Always nice to read this kind of quality information, without the BS and hype 😉

    Thanks for sharing,

  5. […] site that you can stop writing after you write a considerable number of posts. Read this great post why I’m not a pro blogger that gives a some good points to think […]

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  7. bleuken says:

    me i’m just a blogger that wants to store my experience online and making money out of it is just an extra gift from enjoying it. i like how you state your point here! bookmarked this one.

  8. revenue says:

    Being a top problogger seems not that easy as it looks 🙂

  9. goofblogger says:

    Great to hear a fresh realistic view on setting up multiple blogs. Seems a lot better than just parking new domains and letting them sit there forever.

  10. I would enjoy being a pro-blogger….I do make a good-enough amount from my blog right now. I wouldn’t stop living though….live-blogging, micro-blogging from Twitter (which brings visitors to your actual blog),etc.-these are the type of things that I would do so that I could write on the go.

  11. goofblogger says:

    Great post. Interesting to see how some sites still prosper even though they are left along for a time.

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